Exhibitor registration for the BEST FROM CHINA EXPO 2027 has officially opened
The EXPO is scheduled to take place between May and June 2027 at Bálna Budapest; we will announce the exact dates once they have been finalised.
China’s intangible cultural heritage · tourism · cultural creativity
BEST FROM CHINA EXPO 2027
2027布达佩斯中国入境旅游暨中国非遗旅游文创展
Overview
About the EXPO
BEST FROM CHINA EXPO 2027 brings together Chinese tourism, intangible cultural heritage and cultural creativity in Budapest. Designed as a curated meeting point between China and Europe, the EXPO will showcase destinations, tourism products, traditional crafts and contemporary cultural experiences to industry professionals and the general public.
The event will bring together tourism authorities, industry professionals, cultural institutions, creative enterprises, media representatives and visitors, creating opportunities for destination promotion, professional exchange, business collaboration and public engagement.
Programme
What to expect
Tourism and destination promotion
Exchange of professional experience and business networking
Cultural heritage and creative exhibitions
Public programmes and visitor experiences
We will publish the detailed programme, opening hours and admission conditions at a later date.
For visitors
Plan Your Visit
Admission to the EXPO is free, but advance registration is required. After registering, you will receive a PDF ticket with a QR code by email. Simply present the QR code on your phone at the entrance; there is no need to print it.
Admission ticket
Free, subject to prior registration. We will send your ticket by email, complete with a QR code.
Who is it for?
General visitors, trade professionals, business representatives and members of the media.
At the entrance
Scan the QR code at the entrance. You just need to show it on your phone; there’s no need to print it out.
Languages
The registration form can be completed in Hungarian, English, German and Chinese.
The exact dates are still being finalised. All registered visitors will be notified by email as soon as the dates are confirmed.
For exhibitors
Apply to Exhibit
Exhibit at the BEST FROM CHINA EXPO 2027 and showcase your destination, organisation, products or cultural projects to European tourism professionals, cultural partners and visitors in Budapest.
Who is eligible to exhibit?
- Tourism authorities, destination marketing organisations and cultural tourism groups
- Travel agencies, tour operators, destination management companies and inbound tourism service providers
- Tourist destinations, attractions, holiday resorts, airlines, transport and hospitality organisations
- Online travel platforms, tourism technology companies and organisations that organise study trips
- Institutions, practitioners and workshops specialising in intangible cultural heritage
- Museums, galleries, and artistic, cultural and educational institutions
- Cultural, creative, design and lifestyle businesses
- Tourism media, content platforms and other relevant organisations
The application process
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1
Download the form
Please download the Exhibitor Application Form in Hungarian, Chinese or English.
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2
Submitting an application
Please complete the form and send it to expo@eurasiaect.hu.
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3
Assessment of applications
We will review the application, the proposed content and the space requirements.
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4
Participation Proposal and Quotation
We will discuss the nature of your involvement, the location, the services and the quotation.
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5
Participation Confirmation
Participation will become final following the signing of the formal agreement.
Application deadline 31 March, 2027
Please send your completed application form to: expo@eurasiaect.hu
Applications are assessed on an ongoing basis, and participation is subject to availability. Submission of an application does not constitute confirmation of participation.
Download the application form
Download Center
EXPO information
Exhibitor Application Form – English
Exhibitor Application Form. Please complete and send it to expo@eurasiaect.hu.
Exhibitor Application Form – Chinese
Exhibitor Application Form. Please complete and send it to expo@eurasiaect.hu.
Exhibitor Registration Form – Hungarian
Please complete the form and send it to expo@eurasiaect.hu.
Latest
News and updates
A look back at the BEST FROM CHINA EXPO 2026
The BEST FROM CHINA EXPO 2026 was successfully held at Bálna Budapest between 19 and 21 June 2026.
Join us
Why Exhibit?
The Best From China EXPO is not merely a showcase, but also a gateway connecting Chinese heritage brands with the European market. Through a carefully selected professional audience and multi-layered networking opportunities, exhibitors gain access to genuine and sustainable international collaboration opportunities.
A DIRECT PATHWAY TO THE EUROPEAN MARKET
The Expo brings together a high-quality audience of cultural institutions, museums, designers, retailers, distributors, collectors, and industry professionals, creating valuable opportunities for exhibitors to expand their presence and establish partnerships across Europe.
CROSS-CULTURAL COLLABORATION & MARKET DEVELOPMENT
Beyond cultural exchange, we foster practical collaboration and market-driven innovation. The Expo creates opportunities for traditional craftsmanship to evolve into contemporary products and sustainable business partnerships.
BRAND VISIBILITY & INTERNATIONAL REACH
Through EXPO showcases, media coverage, and social media promotion, exhibitors can increase brand awareness, strengthen market presence, and reach new audiences across Europe.
FROM BEING SEEN TO BEING USED
We believe heritage should not only be admired, but also experienced and integrated into contemporary life. Our goal is to help traditional craftsmanship move beyond exhibition displays and find meaningful applications in today's world, creating lasting cultural and commercial value.
SUCCESS STORIES
From cultural exchange to sustainable partnerships
SUCCESS STORY
Fengyao Porcelain × Sidonies Atelier
Through Best From China EXPO, Jingdezhen-based porcelain brand Fengyao established a partnership with Hungarian luxury art studio Sidonies Atelier, leading to a signed cooperation agreement and the development of a European distribution channel. The collaboration demonstrates how exhibition connections can evolve into tangible business opportunities.
SUCCESS STORY
Tianzhi Embroidery × Museum of Ethnography Budapest
At Best From China EXPO, Tianzhi Embroidery established a partnership with the Museum of Ethnography Budapest to develop a bespoke collection of embroidered cultural products. The collection was successfully introduced to the museum shop, demonstrating how traditional craftsmanship can be transformed into locally relevant products with sustainable market potential.
Do you have any questions?
Contact the EXPO team
All exhibitor applications must be submitted to the expo@eurasiaect.hu It must be submitted to this address. Should they have any queries, exhibitors may contact any of the offices, depending on their location and preferred language.
Beijing Office
Contact: Hongtao Liu (Chinese/English)
Email: expo@eurasiaect.hu
Budapest Office
Contact: Jane Feng (English/Hungarian)
Email: jane@eurasiaect.hu